You. At a glance.

Instantly receive and respond to your favorite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isnt just something you wear. Its an essential part of who you are.

Never miss what matters.

Because its on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, youll feel a gentle tap. Then you can send just the right response. Just like that.

Stay motivated. Stay healthy.

Throughout the day, Apple Watch measures your workouts, tracks your activity, and helps encourage healthy routines. All adding up to a better you.

Choose yours. Then make it even more you.

We designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal by switching bands and changing watch faces, anytime you want.

The watch reimagined.

It delivers important information when and where you need it. Helps you easily perform everyday tasks in seconds. Instantly connects you to the people and things you care about most. All while keeping precise time. Yes, its a watch. But unlike any you have ever imagined.

Notifications. You will know it when you feel it.

Because Apple Watch sits on your wrist, it can give you a gentle tap the instant you receive an alert. So you can get the same notifications you do on your iPhone