The watch reimagined.

It delivers important information when and where you need it. Helps you easily perform everyday tasks in seconds. Instantly connects you to the people and things you care about most. All while keeping precise time. Yes, it’s a watch. But unlike any you’ve ever imagined.

Notifications. You’ll know it when you feel it.

Because Apple Watch sits on your wrist, it can give you a gentle tap the instant you receive an alert. So you can get the same notifications you do on your iPhone — or just the ones you care about most — more immediately and conveniently

Need something done? Just ask Siri.

Of all the ways to interact with Apple Watch, Siri may be the quickest. And the most fun. To access it, just press and hold the Digital Crown. Or, if your hands are full, simply raise your wrist and say “Hey Siri” for help with all kinds of things.

Apple Pay. Fast, safe, and always right there.

Having Apple Pay on your watch is remarkably convenient. Want to buy a bottle of water while you’re out for a run? No problem. Just double-click the side button and hold the display up to the contactless reader. A gentle tap and beep confirm your payment information was sent. You never reveal your name, card number, or security code to the cashier, so your private information stays private.

Handoff. Start on Apple Watch. Continue on iPhone.

Apple Watch is ideal for quick responses, but sometimes you want to say or do more. So we made it easy to switch seamlessly from your Apple Watch to your iPhone. Just swipe up on the corresponding icon in the lower left of your iPhone Lock screen, and pick up where you left off

There’s an Apple Watch for everyone.

Selecting a watch is very personal. As with all things you wear, how it looks is as important as what it does. So we made Apple Watch from a variety of distinctive materials, and created a range of interchangeable bands you can mix and match.

Sapphire. Beautifully shields Apple Watch from the world.

Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display and the heart rate sensor. To ensure a precise fit for the case, the sapphire is cut using a diamond-encrusted wire and precision-machined into its final form. It’s then polished for many hours to produce the desired finish